Careers as ecosystems
Why contribution, relationships and parallel roles increasingly matter more than a single linear ladder.
Insights & newsletter
Seeing Around the Corner
Ideas on communications, leadership and the shifts reshaping how we build careers, companies and trust.
Subscribe on LinkedInThe questions behind the work.
The newsletter looks beyond the immediate communications brief to the structural changes leaders, companies and professionals need to understand next.
Trust in distributed work
What outcome-led teams, global talent and new apprenticeship models demand from leadership.
Communication before the brief
How early communications judgment can shape reputation, positioning and better business decisions.
Written by May Youssef
Twenty years across markets, viewed through what comes next.
May draws on communications leadership across more than 40 markets, founder advisory work and a career spanning corporate, board and community roles.
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