Growth, transformation and uncertainty bring decisions that shape how organizations are understood, trusted and remembered.
Seeing Around the Corner provides independent, senior-level communications advisory to help leaders anticipate what is coming, navigate complexity and make confident decisions before reputational challenges become urgent.
With experience spanning more than 40 markets across Africa, the Middle East and Türkiye, we bring regional understanding, strategic perspective and practical communications leadership.
Supporting clients internationally, with a focus on the UAE and Saudi Arabia.
Who We Advise
01
Founders and Growing Businesses
Build a credible narrative, establish executive visibility, prepare for investment, enter new markets and develop the communications foundations needed for growth.
02
CEOs, Boards and Leadership Teams
Navigate leadership transitions, strengthen stakeholder confidence, establish communications governance and prepare for moments of heightened scrutiny.
03
Regional and International Organizations
Align communications across markets, manage organizational change, build local stakeholder relationships and access experienced fractional communications leadership.
A focused assessment of positioning, reputation exposure, stakeholder alignment and communications maturity, followed by prioritized recommendations.
02
Strategic Advisory Sprint
A defined engagement to address a critical communications challenge, establish the right frameworks and prepare leadership for execution.
03
Ongoing Executive Counsel
Flexible senior advisory support for organizations navigating sustained growth, transformation or reputational complexity.
04
Fractional Communications Leadership
Embedded strategic leadership to establish, strengthen or guide an organization's communications function.
Experience That Informs the Advice
Experience That Informs the Advice
Founded on more than 20 years of corporate communications and marketing leadership, including 18 years at Canon across Africa, the Middle East and Türkiye.
Today, that perspective informs advisory work with founders, growing businesses and organizations navigating change.
20+years in communications and corporate marketing
40+markets across the Middle East, Africa and Türkiye
18years with Canon across expanding regional responsibilities
Current founder advisory
Offset CRBN
Creating a category for environmental finance—moving the market conversation from software features to trusted verification infrastructure.
01Category definition and positioning platform
02Corporate narrative and message house
03Founder thought-leadership playbook
04VERIFIED newsletter strategy and content DNA
05Claims governance and approved language
06Investor, stakeholder and market activation materials
Founder
Founder advisory
May Youssef
A strategic communications leader with more than 20 years of experience advising executives and leading corporate communications across complex international markets.
May’s career includes 18 years with Canon, where her responsibilities expanded across the Middle East, Türkiye and Africa. She has led reputation, crisis, internal communications, executive counsel, sustainability and business integration work across more than 40 markets.
Her belief in communications as a force for impact began through early leadership with the Rotaract Club of Heliopolis and continues through her current advisory, board and volunteer roles.
Whether you are preparing for growth, entering a new market, managing leadership change or strengthening your communications function, the most valuable conversation often happens before the formal brief.
