The right communication decision happens before the brief.
Senior communications counsel for founders and leadership teams navigating moments that shape trust, reputation and growth.
May Youssef Dubai / Canada
Explore the advisory ↓
The founder communications gap
Growth changes the communications stakes.
The founder’s story, the company narrative and external expectations stop moving at the same speed. Senior counsel helps founders make the right communications decision before it becomes an execution problem.
01
Fundraising & investor scrutiny
02
Market entry & category creation
03
Founder visibility & executive voice
04
Change, issues & reputation risk
Advisory offer
Senior support, shaped around the moment.
Built for companies that need senior communications judgment before they need a full communications department.
01
Founder narrative & positioning
A clear company point of view, a credible founder voice and messaging that works across priority audiences.
↗02
Fractional head of communications
Ongoing senior counsel, communications architecture and focused delivery—without a full-time leadership hire.
↗03
Reputation & issues counsel
Clear decisions, prepared leadership and disciplined language when scrutiny or uncertainty increases.
↗04
Strategic moments communications
Focused support for fundraising, market entry, transformation, leadership change and major announcements.
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Signature engagement
Founder narrative & positioning sprint
A focused 2–4 week engagement to clarify what the company stands for and make the founder’s voice consistent across the conversations that matter.
Communications leadership across markets and moments.
20+years in communications and corporate marketing
40+markets across the Middle East, Africa and Türkiye
18years with Canon across expanding regional responsibilities
Current founder advisory
Offset CRBN
Creating a category for environmental finance—moving the market conversation from software features to trusted verification infrastructure.
01Category definition and positioning platform
02Corporate narrative and message house
03Founder thought-leadership playbook
04VERIFIED newsletter strategy and content DNA
05Claims governance and approved language
06Investor, stakeholder and market activation materials
Founder
Founder advisoryDubai / Canada
May Youssef
A strategic communications leader with more than 20 years of experience advising executives and leading corporate communications across complex international markets.
May’s career includes 18 years with Canon, where her responsibilities expanded across the Middle East, Türkiye and Africa. She has led reputation, crisis, internal communications, executive counsel, sustainability and business integration work across more than 40 markets.
Her belief in communications as a force for impact began through early leadership with the Rotaract Club of Heliopolis and continues through her current advisory, board and volunteer roles.
